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Let's Start with the facts! Below are facts, quotes, graphs to help get the myths of Macs right. ONLY FACTS! Bookmark this page!
Look below for facts, and quotes from highly respected industry publishers
When it comes to the Mac Most PC users don't know jack!
Here's some facts they might find surprising:
The PowerPC chip is actually more powerful than the Intel Pentium, Pentium with MMX, Pentium Pro, Pentium II, AMD's K6, and the Cyrix 686, not to mention the many more. Click here For ZD's Comparisons.
Apple is vastly larger than most PC users would believe. Don't take our word for it; just check the Fortune 500 where Apple Computer was ranked #114. (ahead of McDonald's, Federal Express, Time Warner, and General Mills), and over 100 spots ahead of, you guessed it, Microsoft (whose Fortune 500 rank is down at #219).
More web pages are created on a Macintosh than any other platform. Macintosh is the #1 platform for World Wide Web authoring, with 64% market share among U.S.-based professional web-site design firms. (Source: Web Week Magazine, October 1996)
Apple is the multimedia king! The Multimedia Market Trends report by Dataquest 1996, puts Apple at the top as the #1 multimedia vendor in the world--for the second year in a row! And the 1996 GISTICS Interactive Telemedia and Multimedia Industry Assessment shows that 54% of all multimedia applications development is done on Macintosh computers.
Apple Wins J.D. Power and Associates Desktop Personal Computer Satisfaction Study. Apple Computer, Inc. leads the computer industry in overall customer satisfaction for desktop personal computers, according to the J.D. Power and Assoc.1995 Desktop Personal Computer End-User Satisfaction Study.
The Mac OS is more popular than Windows NT servers on the Internet. After Unix, the Mac OS is the most popular platform for World Wide Web servers. More than 20% of the servers on the Web are Macintosh systems.
A PC magazine admits--200 MHz Power Mac trounces 200 MHz Pentium Pro in their own real world tests! Byte, the popular PC magazine, compared a 200MHz Pentium Pro with a 200MHz Power Mac (PowerPC) 604e processor in a series of benchmark tests for performance and the Mac blew the Pentium out of the water! In Byte's benchmark test the PowerPC processors outperformed the Intel Pentium in integer calculations by as much as 81% (Pentium vs. 603e) and in floating point calculations by as much as 26% (Pentium Pro vs. 604e). Not to mention the fact that the 200MHz is no longer the fastest PowerPC chip shipping.(Not to mention Exponential Technologies' 533MHz PowerPC chip at MACWORLD Expo in January of 1997.)
Over 27,000,000 Macintoshes have been sold and over 60,000,000 people worldwide use Macintosh everyday! A new Mac sold every seconds.
C|Net picks Windows 95 as "One of the biggest disappoinments of 1996!" In fact, in nominating it for one of the biggest disappoinments of the year, they said, "Though it was hyped as a 32-bit powerhouse, many companies simply ignored it and stayed with Windows 3.1. And who could blame them? Plug and Play is often plug and pray and to make matters worse, Windows 95 often runs slower than a comparable Windows 3.1 system. And 32 bit or not, it still crashes. A lot." Hey, Windows 95 isn't even fully 32 bit! Read it at: http://www.cnet.com/Content/Reviews/Special/Best96/ball5.html
Mac OS sales actually grew 9% in 4th qtr. of 1996 when you take into account sales of Macintosh clones! According to Apple Computer estimates, Mac OS licensees sold 120,000 computers (+/- 10K) from October through December of 1996, bringing total quarterly Mac OS-compatible computer sales up to 1.043 million units. This represents a 9 percent increase in Mac OS-compatible computers sold over the previous quarter. This is good news for Apple developers, because it shows that the overall market for Mac OS products IS GROWING, and market share slips aren't nearly as dismal as the popular media reports. International Data Corporation (IDC) currently estimates that Apple's market share in 1996 was 6.6 percent, down only 0.2 percent over the previous year. To help put this in perspective, Guy Kawasaki reports, "Sony's market share for color TVs in 1995 was 7 percent according to Appliance Manufacturer (April 1996, p. 32); and Honda's is about 7 percent in the car business." The Mac OS' current market share, including clone makers is roughly 11%.
Apple #1 in Japan! According to Dataquest, March 1996 , Apple is the #1 US computer vendor in Japan and the #3 computer vendor overall.
PC World and PC Magazine's readers pick Macintosh as #1 for Realiability and Service. The San Jose Mercury News reported, "In semiannual Reliability and Service stories, PC World surveys 17,000 readers. In March 1996 the overall best grades went to Apple, Compaq, Digital and H-P. IBM wasjust below that. That matches pretty well with PC Magazine's. Apple got the top ranking in both tech support courtesy and knowledgeability. I'm not surprised. My experiences with Apple have been superb."
Apple's worldwide marketshare is much larger than the public has been led to believe. In fact, Apple's worldwide marketshare is greater than the COMBINED marketshares of Cadillac, Lincoln, Acura, BMW, Volvo, Lexus, Mercedes, Eagle, Infiniti, Saab, Land Rover, Jaguar, Audi, and Porsche. (Source: Automotive News)
Macintosh isn't just for graphics! Macintosh has a 50% share of chemical, pharmaceutical, biotechnology, scientific, and engineering computing markets.
The fastest PC is a Macintosh! That's right, Power Computing's 225MHz Macintosh clone is the fastest personal computer ever made. And their 300MHz version is waiting in the wings--to be shipped this year!
Macintosh is still the only true "Plug and Play" computer. But don't take our word for it. Here's what Computerworld magazine had to say, "The full benefit of plug and play technology in Windows 95 is still two years away."
Apple holds the #1 market share position in K-12 education. According to Quality Education Data, 1996-1997 Technology Purchasing Forecast, Apple holds the #1 market share in K-12, and according to Field Research, 64% of K-12 teachers use Apple-brand computers.
Even PC magazines have to admit Macintosh is better! The February 1996 issue of PC World magazine rated the Mac OS the best 32-bit operating system, over Windows 95, Windows NT, and IBM OS/2 Warp.
Apple leads the industry in customer loyalty! A study by Computer Intelligence in June of 1996, showed that 87 percent of those who use Apple computers, repurchase Apple computers.
Macintosh is still significantly ahead of Windows 95 on features. Just ask Byte magazine which wrote, "To see tomorrow's PC, look at today's Macintosh." Or Computer Reseller news who wrote, "Market acceptance non withstanding, Windows is far, far behind the Macintosh." Or perhaps consider what PC Computing said: "Macintosh System 7.5.2 is by far the easiest, smoothest, most usable operating system out there."
Apple software exclusivity. There are currently over 1,889 "Mac only" Applications that are not available for PC users.
Macintosh held its position as the #2 software platform in 1995. In the wake of the Windows 95 launch, Macintosh software revenues actually grew from Q3 to Q4 1995 at a faster rate than during the same period in 1994. Specifically, SPA data reveals that revenue growth increased 26.2% from Q3 to Q4 in 1995, compared to 9.7% for the year prior.
Apple has international appeal. Apple is the most used personal computer brand overall in Australia, per IDC, and is the number one brand in Australian small business, education, and consumer markets. Macintosh was the number one selling brand of desktop computers in the U.K. in the fourth calendar quarter of 1995, per IDC. Apple's share was 13.0%, followed by Compaq at 11.9% and Packard Bell at 9.6%. The Macintosh Performa 630 and Performa 5200 were the number one and number three best-selling personal computers in the European home market in 1995, according to Dataquest.
Users who use both Mac and Windows 95 on a PC, like the Mac better! An independent study by Evans Research shows that people who use both system rated the Macintosh higher in every category including overall satisfaction, productivity, and ease of use. Read the findings of the report at http://www2.apple.com/whymac/satisfaction/default.html
Software developers make higher profits with Mac software than Windows software. Macintosh continues to offer developers and retailers greater profitability than the competition. Average revenues per unit remain higher overall for Macintosh software than for Windows applications, according to reports from PCData and SPA.
Apple leads in computer industry innovation. According to the Jan. 29, 1996 issue of Information Week, Apple Computer was awarded 53 U.S. software patents in 1995, more than any other vendor.
PC Magazine awards Apple top honors in customer service and reliability. Apple leads in reliability. For the third consecutive time, Apple has received top marks in 1996 for reliability and service from PC World magazine. Apple's customer support staff received the highest possible ratings in technical knowledge, courtesy, and follow-up. Apple also received "best"ratings in the survey's three product reliability categories. Apple also received the top ranking for quality and reliability from a Home PC magazine survey published in November 1995.
Apple's still on the cutting edge! InfoWorld magazine named OpenDoc the winner of the 1995 Landmark Technology Award, given to the most significant original idea or advance in a current technology each year.
Apple ranks as the fourth largest personal computer manufacturer in the world. If Apple's fourth who's fifth? IBM.
Apple's got some jack! Through all the doom and gloom of the national media, it's rarely mentioned that Apple has a healthy cash position of over $1.8 billion in reserves (that's billion with a "B"). For 11 straight years Apple proves the Wall Street analysts wrong!)
Nobody can beat Apple's brand loyalty! Computer Intelligence InfoCorp just announced that Apple again led the PC industry in repurchase loyalty in 1995 and according to their report seven in eight of Macintosh users who purchased a PC in 1995 purchased another Mac. I wonder how many Packard-Bell owners buy another Packard Bell?
In a head-to-head public battle staged by the Software PublishersAssociation, the Macintosh beat Windows hands-down. The "Ultimate Mac vs. Windows Challenge." pitted a senior technical editor from Windows Sources magazine, and his assistant, against a 10-year-old Mac user. In a series of real world tests (which included assembling the computer, connecting a printer and a Zip drive, connecting to the Internet, etc.) the youngster finished in *half* the time taken by his opponents. But there's much more to this story. Read the full inside scoop here!
Apple is worldwide market leader in digital camera sales. According to BIS, the Apple QuickTake share is greater than the sales of all other digital camera manufacturers combined
Apple was the number one vendor in the Canadian consumer market in 1994 and through the first half of 1995, per AC Nielsen Marketing Research. Apple's unit growth in Canada through the first half of 1995 was double the overall Canadian market growth.
Macintosh is the undisputed choice of commercial publishers. Apple has a 63% share of the U.S. commercial publishing market and a 26% share of the corporate publishing market.
Using Macintosh computers to develop software saves money! On average, the cost to develop and support Wintel (Windows/Intel- based PCs) applications is 50% higher per dollar of revenue than the cost to develop for Macintosh. Also, the Software Publishers Association (SPA) reports that although the Macintosh hardware market may be less than 10%, Macintosh software makes up over 18% of all software sold. The report went on to point out that Macintosh users actually use more applications than Windows users and cited ease of installation of Mac applications as one of the reasons.
Macintosh rules the CD-ROM market. 72 percent of all multimedia CD-ROM titles are developed on a Macintosh; Regardless of the platform they run on, 42 of the 50 top-selling CD-ROM titles worldwide were developed on Macintosh; and Apple is the Number 1 multimedia vendor in the world...for the second year in a row.
Interest in developing for the Macintosh is growing! A survey of several hundred top industry executives at Agenda 96 indicates growing interest in Mac development. While 57 percent of respondents developed or sold products for Macintosh in 1995, 65 percent expect to develop products for Macintosh in 1996.
Color publishing is Macintosh! Eighty percent of all computers used for color publishing jobs in the advertising, graphic design, printing, publishing and pre-press industries are Macintosh, according to a 1996 study by Griffin Dix Research Associates.
Apple has large share of Internet client and Server stations. Apple's share of Internet client and server stations is twice as high as their general market share. And the Mac OS is the second most popular OS platform for Worldwide Web servers, according to a Georgia Institute of Technology survey; more than 20 percent of the servers on the Web are Macintosh systems.
Here are some of the things created on Macintosh for the Wintel World:
Okay, its not really a joke, but I still think its funny
-> The Win95 logo was created with FreeHand on a Macintosh.
-> IBM's Aptiva point-of-purchase materials and the boxes they ship in.
-> IBM office building in Victoria, BC, Canada was designed an a Mac.
-> Intel's Flying Pentium Ads
-> The graphics for Sun Microsystems web site.
-> The graphics for Microsoft Network.
-> IBM's print advertising.
-> Gateway 2000's print advertising.
-> Dell Computer's print advertising.
-> Midwest Micro's print advertising.
-> Outdoor advertising for Microsoft Magazine.
-> Print advertising and materials for Microsoft.
-> Windows95 packaging.
-> Advertising for Microsoft in Sweden.
-> Italian advertising campaign for Win95
-> PC Magazine.
-> PC World magazine.
-> Windows Magazine.
-> Windows Sources magazine.
-> Computer Shopper magazine.
-> Next Magazine.
-> Visual Basic Magazine.
-> The weekly Microsoft internal newsletter MicroNews.
-> Many televsion spots are edited with Avid (a Mac based digital video system), including the IBM and Microsoft spots.
There are many, many more all over the web also, just look around!, start here!
"Industry experts and analysts agree: In the microprocessor war, Intel has lost the price/performance battle to RISC.-BYTE April 1994.
"To see tomorrow's PC, Look at todays Macintosh." -BYTE October 1995
"Windows 95 is an 'edifice of bailing wire, chewing gum and a prayer." -The New York Times, Aug. 2, 1995
....Exponential plans even higher clock speeds in 1998, and expects to deliver the first 1GHz microprocessors in 2000. Who knows, if it does well on the PowerPC side, it may decide to take on Intel. In any event, it is one more proof that real innovation comes from the little guys. -NewMedia February 10, 1997
"For creative endavors, the Macintosh is still the best choice" - John Warnock, Adobe Chairman & CEO
"While Plug and Play with Windows95 is still a transition, the Mac is a no-questions-asked Plug and Play machine." -Newsweek, Aug. 21, 1995
Windows 95 is mearly a spiffed up version of the same old DOS and Windows....Windows 95 is incremental capabilities, like the GUI and support for Win32 applications, have been, in effect, grafted onto those ancient DOS/Win#.x roots. -Marketing Computers, Feb. 1995
Microsoft kindly suggests using naming conventions likeOct Status Report instead of Status Report for OctOr perhaps you might, as Microsoft puts, give files a short file name as part of the long file name, suggesting by way of example Mktgrpt-Marketing Report for our new project, or MKTGR1.TXT. Macintosh users may be pardoned for snickering.- The New York Times, June 20, 1995
Bottom line: The carefully Macintosh environment is still the usability standard.-PC Computing, Aug. 1995
Because I've been through the mental misery of DOS and RAM and Rom, I know what the tortuous journey it can be. So I offer any computer novice some good advice: buy a Mac and you won't go nuts....the very best PC is nothing but a poor imitation of the Mac -The Chicago Tribune, March 30, 1995
Most Macintosh DTP software has evolved to the point where it anticipates things you might do wrong, and either (1) doesn't allow you to do them, or (2) tells you what you're doing and gives you time to reconsider. All sorts of little things like drag-and-drop for icons and text that you never see a cryptic DOS prompt, plug-n-play networking and peripheral attachment.- MacHome Journal, January 1995
The error messages in Windows could have been written by a Senate subcommittee, if only they weren't so brief. When Windows 95 tosses an error message your way, it's usually just a single sentence. Windows 95 rarely describes what you did wrong to cause the error. And even worse, Windows 95 hardly ever says how to make the error go away for good.-Windows 95 for Dummies
The PowerBook 540c was upheld by the juniors as the designer's laptop of choice and an illustration of how Apple has maintained a well-designed place in the arena through its immediately identifiable styling. Apple has been skillful in continuing a product strategy, and using advanced styling to stay at the forefront of this genre. -International Design, 1995 Annual Design Review
Macintosh System 7.5.2 is by far the easiest, smoothest, most usable operating system out there.-PC Computing, Sept. 1995
The Power Macintosh 9500] 120-Mhz beta unit we tested was so damn speedy we were forced to revamp our suite of benchmarks to accomidate it.-InfoWorld, June 1995
And in most lab tests, software running on a PowerPC runs substantially faster than on a Pentium-based machine, making the decision to use a Mac no-brainer....-MacHome Journal, Jan. 1995
...PCs can only dream of a time when they'll be as easy to hook together as Macs have been for years.- Electronic Entertainment, May 1995
...the images of ships shown during Dark Forces mission loading screens become razor- sharp on the Mac. And gamers lucky enough to own a Power Mac can view all the Dark Forces action in high-resolution graphics. Similarly, Doom II on the Mac makes it a bit easier to discern enemies from long distances. -Electronic Entertainment, September 1995
End-user automation in Windows lags far being that in OS/2 and the Mac OS. And it'll get worse before it gets better.... Mac power users, meanwhile, have AppleScript built into System 7.5. Even the Finder can now be scripted using AppleScript. Many third-party vendors (including Microsoft) are creating AppleScript aware programs that uses the language to automate tasks. -WINDOWS Magazine, June 1, 1995
Although the Mac has obvious appeal to the computer novice, the people who really understand computers also tend to prefer Macs. At the recent Electronic Entertainment Expo in Los Angeles, most of the new, unfinished multimedia computer software - even software destined for PCs-was demonstrated on Macs rather than PCs.Ó -The Seattle Times, June 18, 1995
...growing numbers of American consumers, lured into the home-computer marketplace by inflated clams to ease of use,are learning: Getting a Windows PC to work with sound and video can be a source of infinite technical headaches. If you are shopping for a home computer because you want to join the multimedia revolution,there is only one sensible choice: Get a Mac. -The San Francisco Examiner, June 28 1995
Istill happily recommend Macs to new computer users, and I'm considering one for my next home PC. This stems from a recent experience with a multimedia CD-ROM. The CD supposedly was designed to run equally well on the Mac or a Windows machine. It's installation process trashed my Windows video setup, forcing me to reinstall part of Windows itself. I took the CD over to the Mac in the office, where it ran the first time, perfectly. -The San Jose Mercury News, Sept. 24, 1995
Everything you need for basic desktop video production is built into the new Power Macintosh: speech recognition (Computer, do this, just like on Star Trek); stereo sound Input and Output ports; S-video Input and Output ports; a DAV (digital audio- video) connector for monitors with built-in stereo speakers and microphones... -Camcorder Magazine, July 1994
Overall, the DOS compatible Power Mac makes a superb PC, especially with a Mac wrapped around it to handle the messy details of attaching peripherals. -BYTE, April 1995
...Apple has once again pushed closer to the Holy Grail of computing, a single machine that can operate DOS,Windows, and Macintosh programs..-The New York Times, Feb. 21, 1995
Indeed, it would not be an exaggeration to describe the history of the computer industry for the past decade as a massive effort to keep up with Apple...(the Mac) went on to pioneer or popularize almost every innovation in personal computing. -BYTE, Dec. 1994
Within the computer industry, the description, more like a Macintosh is always a high praise. The description more like Windows is rarely used as a praise. -The Seattle Times, June 18, 1995
Coursty of BYTE Magazine
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